If you’re a business owner, or you simply work for a business, chances are you use email marketing to get things done almost daily. But what’s to ensure that your emails to clients/subscribers are perused and read, rather than simply deleted without even opening. Is your e-blast a benefit to the receiver, or a nuisance?
Make it Visual
Put some pictures in your email. It doesn’t have to be anything fancy, and it certainly shouldn’t cost you any more. It can be as simple as a graph, or some colored diagrams to illustrate what the email is about. Consider a colored header or a footer to make things cleaner and more appealing to the eye. Lines, tables, and simple fonts can also help increase the readability of your email.
Make it Relevant
As with a newspaper, an article in a magazine, or even a Twitter account, the information presented must be relevant enough to the reader for them to continue reading. Relevance takes on a greater importance in the digital world where it is ten times easier to just click onto the next piece of information when one becomes disinterested. Information in your companies e-blast must be interesting enough for recipients to continue reading. Don’t include information that is redundant, or not relevant. Don’t send out an entire e-blast for a few lines of something new. Make your emails to-the-point, while containing relevant and useful information surrounding your topic. Links can and should be used, but they should not generate an entire newsletter.
Consider Your Audience
An e-blast should never go out to a particular audience based just on assuming that they want the information you have to present because they asked for other information about your company or its services. Always allow quick, easy, and visible opt-in and opt-out procedures. If a recipient is expecting an e-blast from your company say, monthly, and on a particular subject, they’ll be happy to receive it and eager to show it to their colleagues in the same field.
Consider Your Technology
Never send e-blasts from your personal email account. Always rely on your e-marketing people to handle your e-blast’s delivery. Sending e-blasts from your personal account looks very unprofessional and can also lead to your account being suspended.Email looks and feels more professional when sent from dedicated email-list software, which will in turn lead to greater readership, and growth of your subscribers.
Email is a powerful tool in the business world to deliver business-related content to your clients. By following a few simply guidelines and letting the right people handle your email, you can successfully e-market your business. Use a company like Wilson Monnig Creative to handle your email and online marketing needs.