A broadcast calendar is the timeline radio and television advertisers and programmers plan their schedule around. The calendar was designed to offer uniform billing periods.
Every new week begins on a Monday and ends on a Sunday. And, the first week of every broadcast calendar contains the first week of the Gregorian calendars first day and ends on the last Sunday of the calendar month making each month between 28-35 days.
Broadcast days typically begin at 5 a.m. local time – not midnight.
And, a broadcast year begins in the fall. Yep! Detroit automakers used to introduce new vehicle models each fall and advertisers planned their year around the release with the hefty prices around the launch time.
Download a broadcast calendar.